Leaders are storytellers. Walt Disney was a storyteller.

Stories engage the emotional side of the brain and are the fuel that inspire others.

Disney went beyond age groups because of his stories. Patrons were told these stories through watching one of his dozens of films or being immersed in his beyond-belief theme parks.

Stories sidestep your critical thinking, influence you on an emotional level, and powerfully engage the intuitive section of your brain. (And when you engage and stimulate that part of your brain, you will think about the story and its meaning far longer.)

Disney did this by creating a magnificent experience that left people entirely steeped in his stories. And he knew how to create an experience by focusing on features, understanding how all of them added to the full impression from the audience. The result? You can leave the real world and visit, as his friend Aladdin put it, a whole new world.

Details can be expressed through personal stories – accounts of you and your experiences. They’re the most powerful because they’re yours, and you tell them with passion and poignancy.

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Art
During the past twenty-five years, Art has worked in leadership positions with a number of global firms and their call/BPO centers worldwide. Currently president and CEO of KomBea Corporation, Art has served for more than a dozen years developing and marketing tools that blend human intelligence and automation to improve call center phone interactions.
Art has also served as executive vice president of business development and strategic initiatives for First-Source; CEO and founder of Echopass Corporation (the world’s premier contact center hosting environment, which was acquired by Genesys for about $110 million); CEO of Sento Corporation; and managing director and VP of European business development for Sykes Enterprises.
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